Why Is This Page So Important?
This is the most important page of SiteSell.com. Here's why...
You are starting an online business to reach an important goal. That goal varies from person to person. Some examples of actual SBI! members (aka "SBIers")......
Few solopreneurs succeed (out of millions who try). Many companies, therefore, resort to trickery to show you some success. This first section makes you foolproof to fake claims of success. Bottom line...
If a company does not even try to show a few examples of business success or if it fails the tests below, you will likely end up as one of the 99% who fail.
If you have read this section already, or are not interested in learning to protect yourself from fake claims, skip straight to Solo Build It!'s proof.
Whatever your personal goal may be, we take it seriously because it's important to you. Once you know you want to build your own online business, your most important question is obvious...
That's what everyone wants to know. So there are loads of distractions and traps along the way to finding the right answer. This section give you the ability to figure it out.
Our competitors, large corporations with 1000s of times more clients than us, look mighty slick. Celebrity Super Bowl and other glitzy ads make a powerful impression.
Ironically, their "proof of success" is often proof of their success. For example, "we have 92,000,000 websites — we must be good." But how many succeed?
Web hosts like GoDaddy stress how they provide the best hosting, most secure, cheapest, etc. Site builders like Wix emphasize the quality of their sitebuilder, complete with "countless stunning designs."
But what about BUSINESS success? Isn't that the bottom line?
The cheesiest, hard-sell operators show photos of people in front of their Maseratis. Run, don't walk, away from those who use "I'm rich and you can be, too" claims.
Others use tons of testimonials from "Jim Smith, New York" or "Loretta Martin, London" — no way to check that! It's "odd" that they don't supply domain names! Or...
When they do provide domain names, all are clearly related to "make money online" — self-proclaimed gurus actually trade testimonials! "I'll love your product if you love mine."
Big companies are more subtle.
Wix uses the hashtag "#ItsThatEasy." Putting up a slick site actually is easy with any good sitebuilder — but building a profitable business is not. Wix implies that "site=business," but that's not even close to the reality.
The sneakiest trick that we've ever seen?
One company's affiliates use fake reviews of Solo Build It!. They pretend to write a review about SBI!, but they always suggest another product as their "#1 recommendation"...
It's always the same product because those marketers are paid big commissions to hook you. It's immoral and illegal, but that doesn't stop them from making money by hurting you...
They earn by tricking you into buying a product with 3% of SBI!'s high-traffic track record! How do we know that?
Our response is an example of how we work. We proved which product is better — MUCH better! This scientific study can be performed by anyone, so it's un-fakeable.
Loads of companies, big and small, try to mislead you into believing that you'll succeed with them. They try to answer the only question that really matters to you...
"Who Is Most Likely to Help Me Succeed? Who's Best?"
Their problem? They don't have the data to prove it's them. They would if they could.
That limits them to a small number of possible ways to convince you...
Here's how to evaluate attempts to answer your "Who's best" question...
You can play their games until the cows come home...🐮
These are not answers. They're distractions away from that awkward (for them) but critical (for you) question... "Who's best at enabling success?"
All you need to do is go to the website of any company that you're considering. Look for verifiable success stories. If they have them, they'll show them.
Insist on a domain name with every success story. Domain names enable you to verify claims of success in two ways...
When a company calls its site's "success stories," it's reasonable to expect high traffic. It's certainly hard to make money with few visitors (e.g., Alexa/SimilarWeb >10,000,000, SEMrush <100).
What if there are no success stories? No claims, no deal!
2) Contact Owners 📞
Pick a few websites, randomly, and use their contact form. After a friendly hello with your fellow solopreneur, ask the hard questions...
P.S. More Information (Optional)
We cover it all here — how to detect schemes, tricky claims and even fake reviews. There's no need to be a victim.
It's "Marketing 101" to include success stories. Unfortunately, few solopreneurs succeed, especially at high levels. It's "Marketing 102" to fake it.
Only Solo Build It! has a high rate of success, and at high levels. That's why only SBI! provides genuine, verifiable-by-you, proof.
No one else does because no one else can. They would if they could.
Your solid due diligence (which most don't do) will expose a hard, sad reality. The success rate of solopreneurs is depressingly poor. Solo Build It! (aka "SBI!") multiplies your chances by 100 fold. The reason is simple...
Figuring it all out sucks too much of your time. SBI! enables you, the time-limited solopreneur, to focus 100% of your time on building your business. You focus and follow a step-by-step, proven process that evolves with the times. We take care of everything else (e.g., "keeping up!").
👉 Go for the Steak, Not the Sizzle
This choice is too important to be swayed by "shock and awe" of Super Bowl ads, by "BigCo" glitz that has nothing to do with your success.
Recognize and run from fake reviews and other immoral cons of smaller operators. Most see you as a sucker to be drained.
It all boils down to one simple guideline...
Insist on the "meat and potatoes" of proof.
Two Ways to End All Doubt
Option 1 Get started and see with your own eyes. Our Guarantee makes that faster course of action can't-lose risk-free. All doubts end when new SBIers see the serious, unique and all-encompassing approach to online business-building.
Option #2 Since you're here for proof and since you now know how to evaluate it, let's review it...
Nothing comes close to SBI!. Time to put our proof where our mouth is! Let's examine six types of proof...
Here are 500 high-performing sites that cover the gamut of major niche categories. No matter what your niche may be, it's winnable with SBI!.
This level of success is exceedingly rare for solopreneurs. Much larger companies cannot show you this level of success, not at the rate of SBI! (which has fewer than 10,000 sites in all).
Compare it against the few sites on the "Success Stories" page of large companies who market sitebuilders (e.g., Wix, Weebly or Yola) and huge Web hosts (e.g., BlueHost, Hostgator, etc.).
Let's examine the long-term progress of a representative sample of SBIers. Follow their periodic updates, both ups and downs (no business is ever free of a setback or two).
Some of these solo-businesses date back as far as 2002! A couple have sold and realized the equity in their businesses. A side note about equity...
Most solopreneurs don't get past the concept of "site makes money." Income is wonderful, of course. If you're not thinking of equity, though, it's "only" a good-paying job that you enjoy.
SBI!'s process also builds equity. You won't "exit" with billions (like the VC-funded superstars of business). But you can earn a nice balloon payment when it's time to sell.
These case studies are real-world, multiple-update "how I did it" material. Their stories say it all.
So far, you've seen thumbnails of 500 of SBI!'s high traffic businesses. And you've tracked a small number of folks, case studies, over many years — some visitors noted, "it's always the same people"....
That's the point, of course. How many solopreneur-built businesses do you know of that are 10-15 years old? Still, it was visitors who drove the next idea for proof...
What about emerging stories?
SBI!'s growing performance year after year seems steady on the surface. But our proof was missing new stories. This proof focuses on the human interest angle and has been a big hit, especially among SiteSellers.
The variety of niches, from sea glass to comic books to horses, is amazing. But it's what people do with them, how they monetize, what they've learned as they progressed (and fell back sometimes), that's most instructive....
Each current story, presented in interview format in our blog, comes with valuable, real-world "Takeaway Lessons." If you need a dose of "I can do this" inspiration every now and then, subscribe to the blog, just for this!
Now for something different. We surveyed 10% of the 500 top-performing SBIers, asking a single question...
What are the top 3 ways in which SBI! has contributed to your success?
This group of solopreneurs know SBI! better than we do. They have used it to build successful businesses, based on a wide variety of niches.
Who better to provide insider knowledge about SBI!'s secret sauce? We published their full answers, adding a summary of their most frequently repeated answers — some mighty important conclusions.
If you're hoping for secret SEO formulas or never-before-revealed mysteries, that's for suckers who buy Get Rich Quick products. There's no such thing — although there are lots of operators who are happy to separate you from your money.
Here's the summary of the "non-secret" ingredients in SBI!'s "secret sauce of success." You'll be reassured by the focus.
A product must be truly remarkable to engender passion. It connects on a rare level (e.g., an iPhone or Facebook, a KitchenAid mixer or Google Maps). We all appreciate good, solid products. Passion, though, is reserved for the outstanding few that OVERdeliver.
SBI! members sure feel strongly about Solo Build It!. Many do start with doubts, of course. Worries melt when they first read the Action Guide — "this is serious!"
Excitement grows as people witness their e-businesses approach their life-improving goals. Whatever your goal may be, from buying your first horse to quitting the soul-sucking day job, it dwarfs owning a KitchenAid — heck, even an iPhone!
In the video to the right (above), we've snipped many SBIer videos into one that tells a composite story in less than 60 seconds. In more recent "I Love SBI!" videos, other SBIers tell you how they feel in their own homemade videos.
The video below could be another "proof of success," all by itself. It celebrates the 20th anniversary of our company (SiteSell). We started in 1997 by publishing best-of-breed e-books (before that was "a thing.") We sold 150,000 copies of the first book, Make Your Site Sell!, the "bible" of Internet marketing in the late 90s to 2001.
Despite the thriving (and frankly, easy) business, we switched directions in 2001 due to a single customer survey question....
People loved the books, but few "real" people could use them (as we had intended). We did accidentally "train" the second generation of Internet marketing gurus.
But our goal was, even then, to enable "everyday people" to succeed online.
And so, SBI! was born. 20 years equals centuries in real years. And SBI! does indeed enable real people to build real businesses about real niches — with joy and passion, building profits and equity.
This video combines "Something Old, Something New, Something Borrowed, Something Blue" to track our history to now. Enjoy...
Your life-changing goal is at stake.
Insist on hard proof. Insist on domain names.
SBI! provides that in spades.
Any marketer would do the same...
If they could!
Solo Build It! has built a culture based on concepts such as "keep it real," integrity, "OVERdelivery," and BAM. It has attracted positive, motivated individuals with a focus on success who deepen the vibe. SBI! members come to "help and be helped" in the world's most useful, friendly/flame-free and comprehensive solopreneur forums.
We're obsessed with helping SBIers succeed, so you'll see many of us SiteSellers in there, too. Ken, the founder, has made over 10,000 posts (and he doesn't "do short" often).
Catch a glimpse for yourself at The Solo Build It! Forums. That's where SBIers meet to help each other move ahead.
At the request of SBIers, we have anonymized the domain names of members for non-logged-in visitors. If you see their domain names, they have opted in for that setting. Logged-in members are not anonymous to each other — all domain names are visible, adding to the level of responsible posting.
Get a live look at the SBI! culture, warts and all. People arrive with questions while others deliver help.
Only an excellent product could generate this type of positive enthusiasm, especially given the important nature of everyone's mission.
You can't fake forums like that.
And you can't fake real reviews from real SBIers. In fact, you can easily tell the phoney SBI! reviews (the subject of this study) from real ones...
You'll spot them easily, too...
Given all that, who would you believe? 🙄
Here's a sampling of real reviews to give you an idea of what to watch for if and when you search for reviews. For SBIers, it's about passion and wanting to pay it forward...
They write those reviews because they love SBI!, period.
The choice is pretty simple — great product, people who truly love the product, and a company whose passion is your success...
Or affiliates who knowingly damage your chance of success, just to make a commission. 🤑
It earned its way, one delighted SBIer at a time.
We spend our money to make SBI! better,
not on expensive advertising.
But the proof speaks for itself.
Build a business that succeeds.
"BigCo" sitebuilders and web hosts impress solopreneurs with their size and ads, but their track records of success are dismal. There's little difference between these two...
Site builders like Wix provide sitebuilders that include hosting. Web hosts like GoDaddy provide hosting that includes a sitebuilder. Some throw in articles and "special tips" on subjects like SEO.
Either way you slice it, you end up with a website. But a site is not a business. It just sits there if you do not execute all the steps before and after "site" creation. That's what both fail to deliver.
The only difference between "sitebuilders" and "web hosts" is how they market themselves, not the results. How are they similar?
They both profit whether you succeed or fail.
And that raises the obvious question...
We (accidentally) developed a research protocol to find out. We plan to shine a bright light on the state of solopreneurship, and what works vs. what fails. Why?
We hope that this stimulates the entire industry to focus on getting results for you. We did not set out to do this...
Our first research project was merely a necessary response. A "competitor's" affiliates create tons of fake reviews of SBI!. Those so-called "Solo Build It!" reviews were just an excuse to earn a big commission by recommending another product, calling it superior to SBI!.
We designed and executed a rigorous study to compare results (summary here). Anyone can perform that study if they don't believe the results.
The Study showed that the affiliates' "#1 Recommended product" (over SBI!) was, when compared to Solo Build It!...
These results make a compelling case 👉 those affiliate "recommendations" (for which they receive huge commissions) hurt the prospects of people who were searching for SBI! reviews. They thought they were reading a bona fide review — they were actually in a sales funnel for a competitor.
Those results led us to something bigger, though, a secret that "the solopreneur industry" does not want you to know...
Based on our analysis of the materials of those affiliates' "#1 Recommended product," we had guess-timated that SBI! would emerge 3-5X better — a substantial advantage. We were surprised by the actual results, so we repeated the entire study one month later.
Same results. There was no doubt that SBI! had performed way better. Soon, though, we realized that we had stumbled onto something more important.
The "#1 Recommendation" had some bad advice in it, yes. It also lacked much of what accounts for SBI!'s track record. Still, we thought...
It may provide enough guidance to deliver a small benefit over those who try to figure it all out on their own. Now, though, given its dismal results, we started to wonder...
Just how badly does the "regular solopreneur" do? That led us back to an important reason why SBIers do so well..
Most people try to figure it out...
The problem is obvious. A solopreneur's time is limited. It must be focused 100% on business-building activities.
Yes, a low percent of folks can and do figure it out. The small number who succeed makes others believe that they can do it too. That is classic "survivorship bias" — they don't see the 100+ who fail for every success.
Survivorship bias or survival bias is the logical error of concentrating on the people or things that made it past some selection process and overlooking those that did not, typically because of their lack of visibility.
No one has ever published studies to show both the numerator (success) and the denominator (failure). "So what," you ask?
All you see when you surf are varying levels of success. So you know it won't be easy (hopefully), but you figure that you can succeed, too.
You only discover how unlikely success is when you divide success numbers (numerator) by failure (denominator). The likelihood of success, especially high-traffic success, is low. Really low.
If many knew the truth, they would not even try.
And that, fellow solopreneur, is why it's important to publish The Great Unspoken Secret. The entire industry that caters to the solopreneur would suffer if the truth came out. Or maybe....
Just maybe... Sitebuilders and web hosts and others will feel obliged to do more than say, "Here are the keys, good luck." Maybe they'll work to do what we've been doing for 15 years!
It takes a combination of step-by-step process, integrated tools, community guidance, 24/7 help and automatic updating/filtering of the info-firehose. SBI!'s unique 15-year track record proves the validity of "Focus & Do" over "Figure It Out."
You, the individual, have a lot more power than you realize, power you can use once we publish these studies. After all...
It's easy to feel unimportant as a solopreneur — "one little person against the world." But you wield more power than you know...
They are the ones who want your business!
The first step in our quest to help all solopreneurs, SBIers or not, was to help you assess programs. If you insist on verifiable proof of success (see above), you become foolproof.
Take that a step further. Tell them why you're not buying (not enough verifiable proof!).
Spread that word until they realize that they'll have to do the hard work of really helping you. And trust us — it's hard to do what we do.
Some companies advertise how much they help. For example...
That won't cut it. It only adds to your work and confusion.
And now, that's easy to measure, given the coming studies. These studies cut through all the marketing hype and promises. It short, we repeat...
The first step was protecting you by insisting on verifiable proof and spreading that word. The second, bigger step makes the industry accountable to you.
You deserve better — the goals that drive you to start a business deserve nothing less than commitment to helping you get there.
Solopreneurs matter as the individuals that they are, for the dreams that they have!
You should never be about "market share." Nor should you be subjected to tricks like "fake reviews."
You deserve truth in advertising and accurate data that...
If you insist on data instead of marketing, all companies will be forced to take your goals seriously, instead of just take your money.
They'll be forced to commit to your success!
Our primary mission has always been to enable anyone who has the courage to achieve goals that matter by starting their own online business. If this focuses businesses to actually, truly help you succeed, we welcome the competition.
We have a profound belief in the opportunity that the Internet provides to the individual. You can achieve goals that matter by building a business based on something already in your head! What better calling and reward is there than to enable people to lead lives on their own terms?
This is a unique window of time, of opportunity for people to achieve "The Individual Dream" (the global/digital version of the eroding "American Dream")...
Many trends have emerged since SBI! launched in 2002. We've been there every step of the way, evolving the process to grow The SBI! Advantage ever larger.
Now we'd like to push the industry to not just do better, but to be better...
So yes, this will mean competition for the first time. Bring it on! And on that note...
Our mission is to enable you to build a profitable business that also grows equity, to achieve the goals you set (the reasons for your business), and to do that to the very best of our abilities, to do it better than anyone else.
The SBI! Advantage will continue to grow. The more complex building a successful online business gets, the more value we add. It's what we've done for 15 years.
Now let's bring some competition into the mix!
Watch for our upcoming studies — join The SiteSell Community to be sure you see them all.
As of July 2017, we have begun the same kind of studies (as our original study) for Wix, GoDaddy, WordPress, WordPress with Yoast plugin, etc. Let the truth fall where it may.
We'll discover the baseline solopreneur performance. Will it be better or worse than the company with the affiliate program that trains affiliates, resulting in hundreds of fake reviews?
Do more sophisticated users (e.g., WP with Yoast plugin) do better? By how much?
Just how badly do solopreneurs do?
Initial data suggests that it's much worse than anyone (except the BigCo's) knew.
Do only a fraction of 1% of solopreneurs achieve high-traffic success. Are 90% basically "invisible" to the world? Which services do best — WordPress? Wix?
We're excited to start something that could force an industry to care about your success. It will take your support to spread it and convince BigCo's and others to do more than provide a place for a site to sit.
Watch for more original research — join The SiteSell Community to be sure you catch it.
How do you defend yourself against all the noise, nonsense and scams? You now know the answer! Ask...
There's a big difference between SBI! and all other products...
We show you "the beef" — proof of success!
Only SBI! answers that all-important question that started this discussion...
"Who Is Most Likely to Help Me Succeed? Who's Best?"